What is SEO?

SEO or Search Engine Optimization is the process of conducting research, content creation/revision, network analysis and many other actions with the specific intent of elevating the rankings of a website in Google, Yahoo, or Bing. SEO is not the out-smarting of search engines with brilliant keyword placement, or moving keywords around on a web page. My clients are no-nonsense reputable companies who are commited to the continued discovery of what Google visitors crave, and providing it to them at blindingly fast content delivery speeds.

5 basic SEO Principles

• Domain Name Aquisition
• Network Placement
• Keyword Research
• On Site SEO
• Off Site SEO

Executive vs 5 Year Old

I am often asked to lecture at various conintuing education events. During which I may ask attendees, "Who knows more about their business? You? Or a 5-year-old with a lemonade stand?" As you might imagine, the gasps of the insulted supercharge the room. Then, I may go on to ask a second series of basic every day questions most website owners cannot answer such as: "What is the physical address of your web server?". Well, the 5-year-old knows exactly where his or her lemonade stand is. What are your content delivery speeds? The 5 year old can also answer this question with ease and so on. Can you?

Consider The "Network Neighborhood"

Would you build a Neiman Marcus in shanty town? I hope you answered no. If so, then why is the level of due dilligence for placing your website in a safe network neighborhood so low, or not even a consideration at all? You may wish to ask your current SEO the following questions: