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Showing posts with label HTML. Show all posts
Showing posts with label HTML. Show all posts

Saturday, 30 June 2018

WHAT IS AN SEO SPECIALIST?

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WHAT IS AN SEO SPECIALIST?

WHAT IS AN SEO SPECIALIST?

When I’m asked what I do for a living, I debate in my head how to answer the question. Should I say: “I’m an SEO” and wait for the inevitably confused look?
Perhaps I should go with my wife’s answer, instead: “He organizes the internet to get high rankings on Google.” You have to admit, anyone who can organize the internet is probably pretty cool.
Should I keep my answers brief, or should I take a little time and educate them about the awesomeness of SEO?

Many professionals in this industry still find it challenging to explain to someone in a different field exactly what they do. Then again, when my wife, a nurse, comes home and tries to share stories and challenges from her day, I feel like she’s speaking a foreign language. So maybe it’s the same for any profession.
In the SEO industry, however, communication and clarity are important. Hopefully, I can clearly answer the question: “What is an SEO Specialist?”
Search Engine Optimization (SEO) helps people find products and information on search engines like Google and Bing. An SEO specialist, then, researches and analyzes the trends and best practices online to develop and implement strategies that improve search results.
The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines.
Search engines, however, are always changing. And SEO specialists have to keep up. Let’s think about what exactly we mean by this.
Consider, for example, a search for the keyword: “SEO.”
Back in the day, the search results looked something like this:

At the time (2011ish) SEO.com ranked third in the search results. You’ll also notice that aside from Google’s own entry and Wikipedia’s definition, the other results are all SEO companies.
These days, the results are a bit different for the same search. Now, this is what it looks like above the fold:

Thursday, 3 May 2018

HTML Introduction

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HTML Introduction

What is HTML?

HTML is the standard markup language for creating Web pages.
  • HTML stands for Hyper Text Markup Language
  • HTML describes the structure of Web pages using markup
  • HTML elements are the building blocks of HTML pages
  • HTML elements are represented by tags
  • HTML tags label pieces of content such as "heading", "paragraph", "table", and so on
  • Browsers do not display the HTML tags, but use them to render the content of the page

Example Explained

  • The <!DOCTYPE html> declaration defines this document to be HTML5
  • The <html> element is the root element of an HTML page
  • The <head> element contains meta information about the document
  • The <title> element specifies a title for the document
  • The <body> element contains the visible page content
  • The <h1> element defines a large heading
  • The <p> element defines a paragraph

HTML Tags

HTML tags are element names surrounded by angle brackets:
<tagname>content goes here...</tagname>
  • HTML tags normally come in pairs like <p> and </p>
  • The first tag in a pair is the start tag, the second tag is the end tag
  • The end tag is written like the start tag, but with a forward slash inserted before the tag name
Tip: The start tag is also called the opening tag, and the end tag the closing tag.

Web Browsers

The purpose of a web browser (Chrome, IE, Firefox, Safari) is to read HTML documents and display them.
The browser does not display the HTML tags, but uses them to determine how to display the document:
View in Browser

HTML Page Structure

Below is a visualization of an HTML page structure:
<html>
<head>
<title>Page title</title>
</head>
<body>
<h1>This is a heading</h1>
<p>This is a paragraph.</p>
<p>This is another paragraph.</p>
</body>
</html>
Note: Only the content inside the <body> section (the white area above) is displayed in a browser.

The <!DOCTYPE> Declaration

The <!DOCTYPE> declaration represents the document type, and helps browsers to display web pages correctly.
It must only appear once, at the top of the page (before any HTML tags).
The <!DOCTYPE> declaration is not case sensitive.
The <!DOCTYPE> declaration for HTML5 is:
<!DOCTYPE html>

HTML Versions

Since the early days of the web, there have been many versions of HTML:
VersionYear
HTML1991
HTML 2.01995
HTML 3.21997
HTML 4.011999
XHTML2000
HTML52014


A Simple HTML Document

Example

<!DOCTYPE html>
<html>
<head>
<title>Page Title</title>
</head>
<body>

<h1>My First Heading</h1>
<p>My first paragraph.</p>

</body>
</html>