Make Your Long Form Content Rank

Long kind content has bit by bit appropriated the blogosphere, thanks for the most part to Google’s stress on publication high-quality content.

This refined endorsement by the almighty Google has brought a stampede of unserious publishers United Nations agency area unit continuously determined to outsmart each other within the quest to occupy the highest spot on computer programme result pages (SERPs).

This has resulted in most journal posts these days being between two,000 and 5,000 words.

However, once managing long kind content, one issue is incredibly, terribly important:

It’s not regarding length, it’s regarding quality.

So, once writing long kind content, stress has to be placed on manufacturing evergreen posts. however why ought to we have a tendency to be troubled regarding evergreen content?

According to Al Gomez, “on the topic of content promoting, for example, I typically notice myself reading and enjoying the additional comprehensive older posts over I do the new, rehashed ones from syndicate sites. It’s not that I don’t notice the new ideas awful – it’s actually because older (or evergreen posts) tend to possess a far better grasp of the topics I care to understand regarding.”

You can currently perceive why Google is curious about seeing you write long kind and evergreen content.

So currently that we all know length isn’t the sole issue that ranks a page, what else can we ought to listen to?

Two necessary Things To target once trying To Rank Long kind Content

1. Page Load Speed

Page load speed is a very important metric for ranking websites, and it’s necessary that you simply listen to that.

Unfortunately, immeasurable websites homeowners neglect this.

They believe that with quality content on their web site, readers can keep returning. however this is often not entirely true.

Google is incredibly conscious of the loading speed of your web site as a result of it represents a district of the user expertise – a slow loading journal doesn’t leave an excellent user expertise. quicker sites, in general, build users happier, and as a result, they’re going to get the next rank.

In one journal post on the Google Webmaster’s journal, the Google team explicit that:

“Here at Google, we’re captivated with speed, in our product and on the online. As a part of that effort, these days we’re together with a replacement signal in our search ranking algorithms: web site speed. web site speed reflects however quickly internetsite|an internet site|a web site} responds to web requests.”

Similarly, in a very journal post on the SEMrush journal, “Users area unit less doubtless to remain on web site|an internet site|a web site} that takes ages to load and Google will definitely punish your website for being too slow. Also, a quick web site conjointly converts higher.”

With tools like GTmetrix and Pingdom, you’ll check your website’s loading speed.

If it takes over three seconds to load, you ought to do one thing regarding it.

2. Rich Media

Adding in visually appealing graphics can increase your subscribers, leads, traffic, and also, your rank.

Jeff Bullas explicit that, “articles with pictures get ninety four additional views than articles while not pictures.” Now, if I with confidence tell you that doing one thing as straightforward as adding relevant pictures into your post would boost your page views by xciv p.c, you most likely wouldn’t consider regarding adding in a picture or 2.

Essentially, a journal post’s media directly affects backlinks, traffic, and shares, particularly on social media.

Recently, many bloggers and content creators started adding videos to their content thanks to the inflated user expertise. It’s very little surprise why informative videos area unit ranking therefore high in computer programme result pages.

But pictures aren’t simply very important for journal traffic alone, they’re equally necessary for memory. This Brainrules study shows that, “images build info abundant easier to remember”. They decision this the “Pictorial Superiority Effect”.

Interestingly, several of your subscribers feel they don’t have the time to scan your content all the thanks to the top. however if you add in a very prime quality and informative video as a part of the content, I bet they’ll blithely watch till the top.

This is as a result of some folks could notice long blocks of text boring. For these users, videos become the simplest thanks to interact them.

This all includes a direct impact on the ranking of your web site. If Google sees that your web site is providing an excellent user-experience, they won’t hesitate to rank you higher.

For instance, the featured image is one amongst the primary things a user sees before reading the content. If this image isn’t participating, there’s a high probability that folks can simply ignore the content altogether and also the rank can ultimately drop.